更新時間：2025-06-16 06:46:56
網站建設
526如何建立外貿營銷網站
外貿營銷網站建設
如今，中國入世勢頭正勁，許多人加入了外貿的行列。那么，搭建外貿營銷網站的能力就受到了大家的一致關注。下面vaneon就為您解析外貿網站建設的9大技巧：
如今，中國WTO發(fā)展迅速，很多人加入了外貿行列，外貿營銷型網站建設能力受到一致關注，以下vaneon分析外貿網站9大秘訣，助你提高企業(yè)競爭力
樹立企業(yè)形象，展示或提高企業(yè)競爭力
互聯網最初的作用是展示企業(yè)形象，就像各種傳統(tǒng)媒體發(fā)布的企業(yè)形象宣傳廣告一樣。互聯網推廣的不同之處在于成本低、有效時間長、速度快、更新方便。仔細考慮你的競爭優(yōu)勢在哪里，比如公司有沒有獲獎，產品的突出優(yōu)勢，客服的優(yōu)勢等等，認真對待這項工作，多準備相關材料，了解訪客為什么會來你的站點而不是轉到競爭對手的站點。這時候你應該對競爭對手的網站進行更詳細的分析，看他們提供什么樣的內容，目標受眾和我們的有什么不同等等，通過這樣的分析，你可以更清楚自己的自己的長處和短處，從而揚長避短。事實上，對競爭對手站點的分析應該貫穿于整個企業(yè)站點的建設過程，通過綜合分析吸取其優(yōu)點，避免其缺點。因此，僅僅考慮“我的品牌和競爭對手的區(qū)別”已經不夠了，你還必須問自己：“我的網站和競爭對手的區(qū)別是什么？”盡量收集有關公司的相關信息，放到網上，可以無形中塑造企業(yè)形象，提高企業(yè)知名度，一定會為你贏得更多的客戶和潛在客戶。
互聯網的初級功能是展示企業(yè)形象，就像利用各種傳統(tǒng)媒體發(fā)布企業(yè)形象廣告，網絡推廣成本低，有效時間長，速度快，更新方便，慎重考慮你的競爭力，這樣至于企業(yè)有沒有得到什么獎勵，產品優(yōu)勢，客戶服務優(yōu)勢等等，認真對待工作，準備一些相關的資料，了解為什么訪問者到你的網站而不是你的競爭對手的網站，這個時候，競爭對手網站要仔細分析，看看他們提供了什么樣的內容，根據訪問的對象有什么不同等等，通過這樣的分析，我們可以更加了解他們的優(yōu)缺點，從而有所作為。事實上，對網站建設的競爭分析應該貫穿于企業(yè)網站建設的全過程，通過綜合分析，取長補短。因此，只考慮'我的品牌和競爭對手oug更長的差異en'是不行的
h, must also ask yourself: "my site and competitors are the difference?" Efforts to collect information related to the enterprise, will be put to the Internet, virtually in shaping the corporate image, enhance corporate visibility, can win more customers and potential customers for you.2、增進與客戶的溝通
Enhance the communication with customers
客戶對公司產品的意見，對公司的建議，您可以即時得到并迅速反應，然后通過網站再反饋給客戶。這是公司與客戶交流的橋梁。準備一些日常需要客戶填寫信息的表格，將它變成電子表格并發(fā)布到網上，并通過一些列促銷活動，收集大量客戶信息，組建自己的潛在客戶信息庫，并在網上或網下追蹤，一定會挖掘出許多新客戶。
Customer's opinions, recommendations for company, you can get real-time and rapid response, and then through the website and feedback to customer. This is the bridge of communication with customers. Prepare some daily needs of customer information form, turn it into a spreadsheet and posted on the Internet, and through a series of promotional activities, collecting a large number of customer information, customer information database establishment potential of their own, and tracking in online or offline, will dig out many new customers.
3、加強客戶服務
Strengthen customer service
客戶服務的重要性已經為眾多企業(yè)認識到，網絡推廣目前市場競爭的激烈性導致產品的差異迅速縮小，既而售前、售后服務的個性化日益突出，各大企業(yè)都在著力加強這方面的宣傳力度，網站是一個交互性極強、反應迅速的媒體，通過網站搜集消費者的信息及反饋，有助于加強客戶服務的質量，從而為企業(yè)贏得更多的客戶，創(chuàng)造更多的效益。如果您的企業(yè)側重服務，或許，您應該根據自己企業(yè)的特點為自己的服務定義一種網絡營銷風格，并在網站建設中努力營造這種風格，而且，如果您確實能夠做到保障客戶的利益，好好整理一下這方面的資料，將各種措施展示出來，它會給顧客在互聯網這個虛擬的空間留下一個好印象。
Customer service has been the importance for many enterprises to realize, the fierce market competition lead to network promotion the product difference shrinks rapidly, and the pre-sale, after sale service personalization is increasingly outstanding, the enterprise to strengthen the propaganda, website is an extremely interactive, fast reaction media, through the website collect customer information and feedback, to strengthen the quality of customer service, to win more customers for the enterprise, create more benefits. If your enterprise focusing on service, perhaps, you should according to the characteristics of their companies for their service define a network marketing style, and in the construction site to create this kind of style, but, if you really can do to protect the interests of customers, to clean up the data, display the various measures, it will give the customer a good impression in the Internet this virtual space.
4、發(fā)布信息
Release information
組建企業(yè)營銷網站，可以把企業(yè)信息和產品信息推到網上，以獲取更多的貿易機會和市場競爭力，這是企業(yè)走近電子商務的第一步。您在籌集資料及以后的維護中要注意，這是一個增加企業(yè)營銷渠道的方式。您可以利用Internet最省錢、最有效地向外界提供企業(yè)的相關信息，以服務顧客。通過Internet，及時提供企業(yè)的最新消息，如新產品開發(fā)、股票價格、經營情形等。您還可以將Internet作為銷售輔助工具，隨時隨地給處于第一線的銷售人員提供各種即時性的企業(yè)信息，以支援銷售活動并與銷售人員隨時保持溝通聯系，降低市場失誤，避免市場損失。
Form the enterprise marketing site, can put the enterprise information and product information to online, in order to obtain more trade opportunities and market competitiveness, which is the first step to electronic commerce enterprise. You should pay attention to raise material and later in the maintenance, this is a way to increase the enterprise marketing channel. You can use the Internet to save money, the most efficient provision of business information to the outside world, to serve the customer. Through the Internet, provide the latest news of the enterprise, such as new product development, the stock price, management etc.. You can also use Internet as a sales tool, whenever and wherever possible in the first line of the sales staff to provide all kinds of real-time enterprise information, to support the sales activities and sales people keep communication, reduce the market failure, to avoid loss of market.
另外，在收集企業(yè)信息時要確定您的目標訪問者，要清楚別人訪問您的站點的理由，也就是要考慮這些目標訪問者的需求問題，只有有針對性地提供網站信息內容，才能更好地吸引訪問者。如果訪問者關心售后服務甚于產品價格時，網站上就應該更多強調售后服務的內容。
In addition, in the collection of enterprise information to determine your target visitors, to know others visit your site of reason, also is to consider these goals the visitor's needs, only to provide targeted website information content, can better attract visitors. If the visitors about customer service service than the product price, the site should be more emphasis on customer service service content.
5、提高工作提高效率
Improve work efficiency
互聯網最大的優(yōu)勢就是可以一天24小時為您和您的客戶服務，網絡推廣我們在工作工作過程中，經常會遇到客戶提出的各種問題，而其中，有很多是重復的，因此，您可以將客戶最常關心的問題在網站上匯總，并給出答案，也就是我們常說的ＦＡＱ，而不必再為重復答復這些問題而苦惱，從而使您的工作更具效率。
The advantage of the Internet is the biggest 24 hours for you and your customer service one day, network promotion we work in the work process, often encounter various problems, proposed by the customer and among them, there are many repeat customers, therefore, you will most often concerned about summary on the web, and give the answer, is what we often say that the FAQ, rather than having to repeat to answer these questions and distress, so as to make your work more efficient.
6、刺激需求
Stimulate demand
什么是“刺激需求”？簡單地說就是面對社會財富極大豐富的當今社會，存在著龐大的潛在需求，但顧客往往意識不到自己的需求是什么，而是在對各種商品信息的瀏覽過程中，潛在需求被以某種形式激發(fā)，再形成消費。現代廣告及市場營銷的一大課題也是如何激發(fā)、釋放這種潛在需求。在網站營銷方面，我們一樣可以利用網絡的優(yōu)勢，其中的關鍵是在相關信息資源的資料方面多下功夫，給瀏覽者一個增進各方面相關知識的空間，并合理地將產品信息結合在其它信息之中，從而巧妙地刺激瀏覽者的潛在需求。
What is the "demand"? Simple to say today's society is facing the social wealth, there is a huge potential demand, but customers are often unaware of what is your own needs, but in the process of various commodity information, the potential demand is excited in some form, then the formation of consumption. A major topic in the modern advertising and marketing is how to stimulate, release the potential demand. In web marketing, we can use the advantage of network, which is the key in the aspects of resource related information more efforts, to visit a enhance the knowledge space, and reasonably the product information is combined with other information, the potential demand and thus subtly stimulate visitors.
7、展示產品或技術優(yōu)勢
Display products or technical advantage
在目前競爭激烈的市場中，除非一個大型公司具有技術壟斷或產品生產優(yōu)勢，一般的中、小型公司可能很難挖掘這方面的優(yōu)勢，不要緊，互聯網最大的特點就是她的開放性和跨地域性，開放性決定了互聯網信息的共享，這一特點為中小企業(yè)贏得了與大企業(yè)相抗衡的可能性：通過互聯網的信息資源共享，中小企業(yè)可以獲得對現代企業(yè)至關重要而又以常規(guī)方式無力收集的市場信息；跨地域性使企業(yè)營銷突破了傳統(tǒng)市場的地域限制，企業(yè)的發(fā)展方向和市場規(guī)模，因此，“互聯網使中小企業(yè)得以與大企業(yè)在同一起跑線上競技”。
In the current competitive market, unless a Large Firm has advantage in production technology monopoly or products, in general, small companies may be difficult to tap this advantage, it does not matter, the characteristics of the Internet is the biggest her openness and cross regional, open decides the sharing of Internet information, the characteristics of to win the possibility to contend with the big business for small and medium enterprises: through the sharing of information resources of the Internet, small and medium-sized enterprises can be obtained for the modern enterprise critical and conventionally unable to collect market information; trans regional enterprise marketing broke the geographical restrictions of the traditional market, the development direction and the size of the market, enterprises therefore, "Internet the small and medium-sized enterprises to large enterprises in the same starting line competition".
8、為買家服務
Services for buyers
“先付出，再索取”，這是網絡行銷的一個很實用的方法，面對不計其數的企業(yè)網站，如果你不為消費者提供任何利益，消費者是不會想到你的。這就是為什么我在本文開始強調“為顧客帶來什么利益”的原因，準備一切有利于消費者的資料，籌劃各種有利于消費者的活動，通過網站進行宣傳，同時配合網下運作，比如：可以在網站發(fā)布后配合網下舉行促銷活動，總之，記住，多為你的客戶或消費者提供好處。
"First pay, and then claim", this is a very practical method of network marketing, in the face of too many to count enterprise website, if you do not provide any benefits to consumers, consumers are not thinking of you. This is why I at the beginning of this emphasis on "what are the benefits for customers", prepare all in favor of consumer data, planning various consumer friendly activities, publicity through the website, at the same time with the network operation, such as: can be published on the website with the promotional activities, net anyway, remember, provide the benefits for your customers or consumers.
9、推銷新產品
Promoting new products
Internet是與顧客溝通的重要工具，同時也是推銷新產品的重要渠道。通過Internet可以從各方面介紹被推銷的新產品。測試新產品市場反應，并得到即時的反饋。在商業(yè)活動中一張照片可以勝過千言萬語，可以通過提供企業(yè)照片、音及圖片檔案等多媒體信息來服務顧客。
Internet is an important tool of communication with customers, and it's an important way to promote the new product. Through the Internet can introduce new products to be sold in all respects. Test new products market reaction, and get immediate feedback. In business activity, a photograph can be better than thousands and thousands of words, can provide enterprises photos, sound and images and other multimedia information to customer service.
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